Meeting up with Nada Akram

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Recently, we spotted a new designer on Facebook that caught our attention with her chic colorful designs and reasonable prices. Nada Akram is a new Fashion designer from Cairo who has just launched her first debut collection (FW 2011/2012). Thus, we decided to seize the opportunity right away and get to know more about the young lady;

Nada Akram

Tell me more about yourself and how you started.

Well, I am a simple girl with a passion for fashion designing since I was a kid; I used to steal my mom’s colons to make a tight dress for my Barbie. I studied international business and throughout my life I used to love buying fabrics and go have my own designs tailor made. I was always very picky when it came to shopping  as I always felt something was missing in the design.  In 2008 my friend and I started an online shopping page on Facebook, but mostly the designs were basics. I, then, decided that I should learn about fashion so I got a fashion diploma, after which I open my own fashion line under my name.

How did you decide eventually that you want to become a designer?

After finding out that most of my closet contains outfits that I made and my friends also encouraged me to start my own fashion line, I decided to give it a shot.

When was your debut collection and tell us more about it?

My first real collection was this winter as I was inspired by the Arabic fabrics and oriental theme. Before that I used to make single pieces every now and then.

How do people respond to your designs?

Thank God the responses have been really encouraging. Most of the people who see my designs for the first time specially in exhibitions think they are imported, and then they get surprised when they know my designs  are 100% Egyptian.

 What inspires you?

 Colors , I love mixing colors together and going crazy with patterns.

 How do you describe your designs and what kind of women do you target?

 I can say that my designs are practical; they could be worn every day to work, to dinner, and to casual and fancy outings.

 I target women who love casual but different designs. Also I do have a great base of veiled girls and ladies who find comfort in editing my deigns to be longer to fit their outfits which makes me very happy to please my various customers. 

In your opinion, should a woman go for style or comfort? 

Women should go for both, who said that comfort is in sweat pants and lousy T shirt?  A woman can mix style and comfort easily and this is one of my main targets when I create my designs. You can wear flat boots with a formal blazer in the morning and change to a high pumps to be super dressy in the evening. It’s all about how you put things together, you know.

How do you plan to stay ahead of the fierce competition especially that there are many young and creative designers in Egypt now?

I will do my best to create something different in each collection; something I would personally be happy wearing.

What are your future plans?

I will place my designs on some online shopping websites. I am also preparing for a funky more casual mini collection to be launched soon.

 

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Noha Rahhal

Noha is the Founder & Editor in Chief of Sans Retouches. Apart from her obsession with glossy stuff, Noha is a hardcore bookworm and a music addict. If you happen to spot her in any of Alexandria’s hot spots, you’d find her either pouring her thoughts on a chic notebook, picking a political argument with some fellas or even enjoying an exotic meal to keep her full for days.

4 Comments

  1. Nada Akram

    December 25, 2011 at 12:19 am

    Thanks Noha for such a great interview 🙂

  2. nancy

    December 26, 2011 at 12:41 am

    Really proud and excited to see more of the authentic fashionable designs 🙂

  3. Pingback: Nada Akram’s Latest Winter Collection: Fun, Chic & Trendy « Fashion & Beauty « Sans Retouches

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