Nancy Ajram’s Favorite Pieces from the Latest Home Centre Collection

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Earlier this month, Home Centre, the largest home retailer in the Middle East, celebrated its 20th anniversary milestone with a gala event headlined by popular Arab singer and superstar Nancy Ajram, who is also Home Centre’s brand ambassador.

Guests were treated to an audio-visual spectacle with live entertainment, enjoyable acts and foot-tapping musical renditions that created a vibrant atmosphere at Madinat Arena, Dubai.

Nancy Ajram led guests through a sneak peek of Home Centre’s brand new television commercial, in which she plays an integral part. She also showcased Home Centre’s latest annual catalogue that featured some of her personal favourites from the brand’s latest collections.

Speaking about her association with Home Centre, Nancy said: “I’m delighted to be part of the Home Centre family. Homes are an extension of one’s personality through which they are able to express themselves and Home Centre very well gives you the kind of products that help you create that ‘space’. Being someone who takes pride in my home, Home Centre is certainly a brand I can connect to. I look forward to our association in the months to come.”

Commenting on the occasion, CEO of Home Centre, Médéric Payne said: “This is a significant milestone for us and we are glad that our guests enjoyed the celebrations. The evening with Nancy Ajram and our specially invited guests was a great way to kick off our expanded growth strategy for the brand.”

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Sans Retouches

Sans Retouches is an Egypt-based website dedicated to Arabian Fashion & Lifestyle. Sans Retouches aims to keep women updated on the latest Fashion, Jewelry, Interior Design and Lifestyle trends in the Arab region. Established in October 2011, Sans Retouches is mainly dedicated to featuring creative Arab designers and artists.

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